What is Instax you ask? It is an instant film made by FujiFilm. Polaroid may be dead, but the science of instant film is not. Its like Kleenex, they are not the only makers of tissues for your nose :). Polaroid is just a name, which has now faded (MAYBE). The best thing about this film, it not only looking better than Polaroid in color/contrast/saturation, is that it is READILY AVAILABLE and in CURRENT PRODUCTION. No crazy bidding wars on ebay.
What to love about this mini is:
1. smaller camera
2. uber Japanese looking
3. the photos are the size of a credit card and fit in your wallet
4. more control in the exposure
5. focusing up to 1.8 ft
6. film is less expensive than the Instax 200
7. VERTICAL FORMAT! that's how i see the world anyway so it is uber convenient